That’s a quote by Howard Schultz, CEO of Starbucks, speaking of his company’s new ‘everyday’ brew.
Chairman and Chief Executive Howard Schultz said the new blend will have a bold, robust flavor profile that customers have come to expect of Starbucks coffee, but with a smoother, buttery finish.
“smoother, buttery finish” = weaker
Starbucks is competing with Dunkin Donuts and McDonalds who have both significantly upgraded their coffee. I think it’s a good thing that these fast food places have better coffee, even if it is still kinda crappy (actually I have a soft spot for Dunkin’s coffee for some reason). But if Starbucks reacts by lowering the “boldness” of their coffee, then I think they are heading in the wrong direction. Like many idealists, I believe that one day in the not-too-distant future we too, like the Euros, will have dark, rich coffee at our disposal, wherever we are. But maybe that’s no different than wishing for a socialist/laissez-faire/christian utopia.
Speaking of laissez-faire and Starbucks, Starbucks recently banned the phrase “laissez-faire” from their customized cards. What do you think, accidental or intentional? Irony or hypocrisy?
(via The Agitator)
One response to “"We’ll be pouring out more coffee than most people serve"”
i’ve tried it & i don’t think it’s less bold but then again i prefer americanos…
i do like the taste better now though.