That’s a quote by Howard Schultz, CEO of Starbucks, speaking of his company’s new ‘everyday’ brew.
Chairman and Chief Executive Howard Schultz said the new blend will have a bold, robust flavor profile that customers have come to expect of Starbucks coffee, but with a smoother, buttery finish.
“smoother, buttery finish” = weaker
Starbucks is competing with Dunkin Donuts and McDonalds who have both significantly upgraded their coffee. I think it’s a good thing that these fast food places have better coffee, even if it is still kinda crappy (actually I have a soft spot for Dunkin’s coffee for some reason). But if Starbucks reacts by lowering the “boldness” of their coffee, then I think they are heading in the wrong direction. Like many idealists, I believe that one day in the not-too-distant future we too, like the Euros, will have dark, rich coffee at our disposal, wherever we are. But maybe that’s no different than wishing for a socialist/laissez-faire/christian utopia.
Speaking of laissez-faire and Starbucks, Starbucks recently banned the phrase “laissez-faire” from their customized cards. What do you think, accidental or intentional? Irony or hypocrisy?
(via The Agitator)