The thing that makes the topic hard to pin point is that there are people doing really truly great creative stuff with projections/stage magic/lighting/whatever. When it’s all serving the core idea of the work – when nothing is there that doesn’t need to be there, it’s fantastic. But all too often you get a bunch of extra crap thrown on top of something that at its core is really good work, just so it’s more marketable to presenters. And the very worst part is as a a potential ticket buyer, it’s become very very difficult to discern one from the other based on the marketing materials available.